Words that come alive – Brand power

Very sexy, even females think so, “The more you play with it, the harder it gets.”..wow!

the viral joystick advert

the viral joystick advert

No, it’s not what you think. “The more you play with it, the harder it gets.”  This was the business slogan and brand tag line for the 90’s gaming console company, Sega Genesis.  #Branding

Sega sold out millions of games plus “Mortal Combat” and “Sonic the Hedgehog” and had a large market share index with their consoles in the 90s from that line. And if you played any of those TV games you’d know the truth in their slogan.

“The more you play with it, the harder it gets.”

What a slogan!

Via ©Hexavia!
#BrandStrategyProjectAndBusiness
Visit www.hexavia.net

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